You may not know that I have recently started tech coaching Realtors with a local real estate coaching program here in Birmingham. I coach each agent/student of the coaching program once per month where I teach them how to use Facebook, Twitter, LinkedIn, YouTube, search engine optimization, and email marketing to get leads, maintain communication with those leads, and turn those leads into active buyer and seller clients.
When I meet with a new student for the first time I have them fill out a quick survey to evaluate what level they are on with their tech marketing. I am amazed at how many Realtors do not blog, do not want to blog, do not understand blogging, and/or refuse to blog regularly. The most common excuses I hear are “I don’t have time” or “I don’t know what to blog about” or “I don’t write well/My grammar and spelling stink.” I struggled with those same excuses for not blogging as well before I started blogging. Well, today I want to share 3 of the main reasons to lose the excuses and start your real estate blog right now:
1. Google Loves Blogs – It is true that many websites ranked #1 on Google do not have blogs on them; however, I can tell you from personal experience that Google will visit your website more often if you add fresh new content several times per week. When I started my new website I was lucky if Google visited my site once every 2 weeks. Now Google crawls my site at least once daily. So, how did I do it? I blogged 5 times per week for over a year. Google learned that my site was a source of fresh new info and it wants to index that information and present it to its users so Google started crawling my site because the information being added could not be ignored.
2. Google Loves Blogs – Blogs are the perfect place to strategically place the keywords that you are optimizing your website for. Once you post that blog on your site and distribute that blog to the social bookmarking sites (like Digg and StumbleUpon) and Google crawls those sites as well as your site, you’ll start to see your site’s rankings improve. You will also see your traffic increase as well.
3. Your Prospects Love Blogs – What better way to establish yourself as the real estate authority in your area than to have page after page after page of relevant expert information on your site? Answer… There is none! Consumers turn to the web for info. Give it to them, and you will profit!
So what are you waiting on? Go now and add your real estate blog to your website and leave a comment below with a link to your site and most recent blog post. Real estate blogging is just smart SEO, and it is just too darn good for your business as well.