We are fortunate to live in a time where, when done properly, we can generate real estate buyer and seller leads for little to no monthly expense. In the “Good Ol’ Days” of real estate, we paid for printing and postage for newsletters and postcards, mail outs to our “farming” areas, etc, etc, etc. While all of those processes are still very effective, they are quite expensive. Today’s technology can generate leads for you at a fraction of the cost through the process of inbound lead generation. Inbound lead generation involves generating leads by having the prospects contact you instead of you contacting suspects in hopes that some of them will turn into prospects.
1. Blog – Adding engaging and useful content to your website on a blog allows you to showcase your expertise and helpfulness to potential buyers and sellers. “But I don’t… (enter excuse for not writing blog posts here)” Then, hire someone to do it for you! It is much cheaper than you think. In fact, we offer a program that you can subscribe to that will send you a “Done for You” blog post up to 3 times per week for a little more than a dollar a day. All you have to do is copy and paste the post to your blog. Click here for more information or to subscribe.
2. Social Media – These amazing tools allow you to distribute your blog content to hundreds or thousands of people for free. Socializing on these sites will help your business tremendously.
3. Webinars – You will have to spend a little money on this one to subscribe to a webinar service, but I promise you the expense is worth it. A first time homebuyer webinar that you’ve promoted on Facebook, LinkedIn, and Twitter is an incredible lead generation tool.
4. PPC and SEO – Pay Per Click and Search Engine Optimization are tools that can help to increase the reach of your marketing efforts. These two will help drive traffic to your website or blog. We all know that traffic equals more buyer and seller leads.
Implement these 4 steps in your marketing plan to generate some very inexpensive leads to carry your real estate sales into the dog days of summer, and if you have an idea you would like to contribute to this topic, please leave it below in the comments section.
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