Yesterday, I wrote a blog entitled, “4 Easy Steps to Search Engine Optimize Your Videos,” and in that post I mentioned that you need to have your keywords in your description and in the title of your video in order to get ranked highly on Google. So, today I need to talk a bit more about keywords. You see, the keywords that you will use to SEO your website may, or may not, be the same keywords that you want to use in your video description. The reason is this… you should be doing videos about your keywords instead of just doing videos for the sake of doing videos and throwing your keywords into the title and description when your video really is not related to those keywords. So where do you start with choosing keywords for your video topics? Well, here are the 4 types of keywords you should focus on when determining video topics:
1. Keywords Related to Your Niche – If your niche is luxury homes in Nashville, then research all of the possible keyword choices and combinations for luxury homes in Nashville and do videos on those keywords.
2. Keywords that Already Have Videos Appear in Google Results – I know this sounds weird, but you want to use keywords that already have videos in the search results. This means that Google is already paying attention to video for that keyword and that the other search results are not too deeply rooted in their positions.
3. Current Event Keywords – Piggybacking on a current event can give you lots o’ views. For example, do a video where you jokingly apologize for being solely responsible for near record high gasoline prices. Of course, everyone will know you are joking, but if your content is humorous enough the video will get lots of views.
4. Related Video Keywords – This is done by copying the keyword tags of other real estate related videos on YouTube, and then doing your videos on keywords that are closely related (not identical). YouTube will then know your video is related to the first video and will recommend yours after the first one is played. If the original video has tons of views, then your video will have a great many views as well. This is a very powerful strategy!
So, when trying to decide what your next video will be on, you should first do your keyword research and then choose your keyword as the subject of your video. Tomorrow I will be sharing a few tips on researching and choosing keywords for video, so be sure to come back then to learn more. In the meantime, please leave me a comment below to tell me if you are starting to get a little more motivated to add video to your marketing plan.