Last week I was pretty hot and heavy on video marketing for real estate for a couple of reasons. First, video marketing works! There are numerous case studies of how video marketing has helped thousands of businesses (and Realtors) to grow their sales. Second, I am now waist deep in a new video marketing class where I am learning lots of new ways to increase sales using video. Yes, I will always be a student of the marketing game, and I’ve found sharing ideas with like minded professionals always helps develop my creative side.
On that note, today, I’d like to share with you the 4 types of tutorial (or “How To”) videos that get views and grow your viewership and sales:
1. FAQ’s – You should be able to come up with a thousand questions buyers and/or sellers frequently ask you. Write down a bunch of those topics, work your keywords into the video script and video title, and record your video.
2. Demonstrations – This one is pretty self explanatory, but you may be at a loss for ideas. How about doing a video where you demonstrate to a prospective home buyer how to research the prices of homes in the areas that she is interested in or demonstrate to a prospective seller how to best stage a room where the features of the room are highlighted rather than hidden?
3. ABC’s of Keyword – Insert your keyword into the phrase and do a series of videos where you pick a letter from the alphabet and discuss something that starts with that letter. For example, your title might read, “ABC’s of Buying a Foreclosure in Miami – A is for Attorney.” I like this strategy because it lets the viewers know there are more videos to watch and you now have an endless subject of videos to record as you can repeat letters if you want.
4. Video Series – Pick an acronym like “H.O.M.E.B.U.Y.E.R” and record a series of videos covering each letter in the acronym just as you would in the ABC’s example above. The major difference between the ABC’s and the video series is that there is an end to the series.
So, when preparing your video marketing strategy, pick one or more of the How To video types mentioned above to help with coming up with a format for your videos. Use your keywords in your title and your content so your videos will be optimized and stay tuned for some tips on how to make your videos awesome.
If you have any killer ideas for video subjects or titles, please feel free to leave those below.