Sometimes I put the cart before the horse. I’d like to say I do it on purpose, but that is not always the case. Last week, I wrote about 4 ways to beef up your real estate email marketing campaign. Well, I had a few agents comment that they do not do any email marketing currently, and that’s when it hit me. That is when I realized I needed to write a blog to explain to those agents some ways to build their list. For those of you who do market via email currently, read on through this short blog to see if you can pick up another tip or two.
So, here are 4 tips to build your real estate email marketing list:
1. Be very upfront about how their info will be used by you. This is very important! If you start off on the wrong foot and lie about how you will use their email addresses and names, then you will NEVER make a sale to them. I promise you that you will make a ton more money with your list by selling homes to your subscribers than you will by selling their info to some spammer or marketer. You must address the potential subscribers fears before you will ever get their info.
2. Make them an offer they can’t refuse. In order to get their email address you need to let them know what’s in it for them. Why is it beneficial to be on your email list? Will it make them more savvy home buyers or home sellers? Will it save them money? You gotta make it good to get the goods.
3. Consider giving them some sort of a bonus upfront . How about your latest ebook? Don’t have one? Then how about a weekly list of foreclosures in their area? Or a coupon to the local yogurt shop? Or a free bowling pass? Yes it may cost a couple of bucks upfront, but you will make that money up (plus a lot more) when those email addresses turn into sales.
4. Give them the answer to their problem. That is what they are searching for, and if you can’t show them how you can help them by answering their questions, then you’ll never get the info you want. In addition you should be able to show them what they are missing as well if they don’t register.