By now, we have all heard that Facebook Timeline will be mandatory for all fan pages effective March 30th, 2012. One of the big changes in Timeline is the addition of a Cover Photo. A cover photo is 852 pixels wide and 315 pixels high, and it is similar to your website banner image but on your Facebook Fan Page instead. Facebook has imposed some restrictions as to what can and cannot be put into a cover photo, but these photos can be used to visually convey a great deal of information about your real estate business/brand.
First, here are things that Facebook will not allow:
1. Price or Purchase Information – for example, listing the sales price of a property for sale is not acceptable. “Call for Information” is also unacceptable.
2. Contact Information – web addresses, email, mailing address, or other information intended for your page’s “About” section.
3. References to Interfacing – such as “Like” or “Share” or any other Facebook site features.
4. Calls to Action – “Get it now!” or “Tell Your Friends!”
5. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
6. Cover photos must not incentivize people to upload your cover image to their personal timelines.
So, that is pretty much everything that Facebook won’t allow in your cover photo, so here are some tips to keep in mind while building your cover photo:
1. Start thinking of how you can translate your real estate business into visuals. How can you incorporate your business philosophy into a photo? Will you feature your photos of your listings?
2. Start thinking about how you can WOW your prospects instead of how you can use it to sell your services.
3. Start thinking of your cover photo as a billboard where you have to capture the attention of your prospects in a matter of seconds.
4. Make your cover photo unique by creating or investing in unique graphics from a professional designer.
5. Have several photos that you can interchange so that your Fan Page doesn’t get stale.
6. Have some sort of a watermark in each cover photo to keep your images from being “borrowed.”
Go ahead and start getting your photos together and be prepared when March 30 rolls around. Personally, I’m waiting to roll out the new Timeline until I’m forced to do it by Facebook on the 30th, but I’m kind of excited to see some of the cover photos out there once we all are forced to use the new Pages.
If you already have your Fan Page cover photo on your page, then please reply below with a link to your Fan Page. I would love to see what you’ve done so far.