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So we discussed why you need a website.  Today I want to talk to you about creating a top ranked blog.  Most people don’t blog because they don’t have the time.  However, there are certain strategies that help you can get around that. 

Make it a priority. There will always be some kind of resistance to any blog effort.  It takes time and resources.  Focus on your audience and what they will be interested in reading.  Make sure you add some humor and fun to your blogs.

Research keywords and phrases your audience searches for most often.  Incorporate these keywords into your writing. Find out what your clients are searching for on the web.  When you know what your audience likes or what they are interested in it will help shape your message and writing. 

Learn from others.  Spend about 15 minutes a day looking at other people’s blog and see how they write their blogs.  By giving a little time to the work of other people’s blogs you get a better understanding of the direction you want to take your blog in.  Interact on their blog. Other companies appreciate your interaction with their brands and they will likely reciprocate. 

Get Organized.  Make a list at the beginning of the week of what you would like to write about and write out the titles of your blog posts for the week.  As a matter of fact, you can write out all of your blogs for the week.  Most blogging software allows you to post-date your blog so your blogs can be written for the whole week. 

Stay on topic.  Once you have figured out what you want to write about, stay on topic. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

Stay informative.  If you are attempting to create the impression that you are knowledgeable about real estate, then make sure you stay current with latest trends.

Adhere to a scheduleCreate a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content will likely look somewhere else.

Clarity and simplicity.  Keep your blog posts clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don’t always translate. Sometimes a little explanation goes a long way.

Make sure your blog post is keyword rich.  If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words.

Frequency.  If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals.

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