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How do I know which blog post on my website will be shared by many readers?  Highly shareable posts tend to create a compounding effect of sharing.  Someone will read your post, share it with their audience, and so on.  We all get that, don't we? But, the question is how we can improve the odds of increasing our post’s ability to be shared?  Well, first we need to increase the rate of readers who share the post; and second, we need to increase the initial number of readers.

We can increase a blog post’s rate of sharing by triggering an emotional reaction in your reader.  You have to create an article that your reader will want to pass along to their friends.  This need to share will be triggered when the reader feels a noticeable change in a thought process or emotion.  What do I mean by this? Well, a blog can have an emotional impact based on the relevance of the post to the reader, the uniqueness and tone of the post, the timing of the post, as well as how well the blog is written. 

The reader could be intrigued by the post’s headline.  As you write your post think about your reader and write as though you are writing to them personally.  Create a relevant blog and focus on delivering value.  Again, the key is to get your reader wanting more and coming back to your blog and sharing it with others.  Consider telling stories, using diagrams, visual aids, and also statistics (when necessary). Your blog should be about making your readers’ lives easier.  We are all very pressed for time, so your message needs to be read and understood quickly.  If necessary, write several short posts about a topic and post them as a series.

To increase the rate of readers who share your post is obviously based on your connections and network of friends and acquaintances, the accessibility and ease of sharing, as well as your availability to reach a large audience through advertising.  So in other words, the larger your network is, the easier it is to share the post.  Your Facebook Fan page is a perfect example of your availability to reach a large audience through your advertising.  You know your fans, so you can create the ads necessary to reach whomever you want to. 

Remember, you are writing your blog for your regular followers to read it, but you want them to share it with their networks as well.  This way you and your blog get more exposure.  Remember you are having a conversation per se with your readers and you want to invite them to participate in your conversation.  Your blog should invite conversation or invite sharing without specifically inviting comments on the blog itself.

So, let us know… what kind of content are you most likely to share? 

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