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I’ve written before about how Google is putting a great deal of emphasis on video in its search algorithm. Because of this, video marketing should be an extremely important part of every Realtor’s marketing plan. So, once you’ve gotten your video recorded and uploaded, there are a few things you should do to optimize your video for search engines. Here’s the “what” and the “why”.
1. Keywords – if you know what keywords you want to use to help your video be found in search then you want to be sure those words are in the video title and description.
2. Description – Since we are on the subject of description… It is important enough to mention again. Add your keywords to your video description. But also, don’t forget to add a link to your website at the beginning of your video description or in the first sentence of your description.
3. Promote your Video – It is important to embed your video on your website so others can view it there. This helps your site a great deal with SEO.
4. Don’t be Shy – Ask and ye shall receive! You will get much more interaction if you just ask for it. Remind everyone in the closing of your video (right after your call to action) to “like,” “share,” or forward the video to others and leave comments below.
Follow these 4 tips and you will start to see your videos moving up the search engine ranks. If you have another tip to add to the above, then please do so below.

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As I speak with Realtors from around the country, I am amazed at the number of agents who do not have a personal website.  When I speak with them about designing and building a website for them I’m often asked why I think having a personal website is so important.  Well, there are numerous reasons, but there are 2 basic reasons why I believe every Realtor should have a personal website for their real estate business – full time sales help and no competition.

1. Full Time Sales Help – This is the main reason for having a website, period! A website is your full time sales person.  It never takes a day off (hopefully), or a vacation.  It never calls in sick (and if it does, you need to look at a better hosting company), and it always tells your prospects exactly what you want it to say.  When you go to bed, the beach, the mountains, the lake, or just to lunch, it is still selling for you.  It should be constantly gathering buyer and seller leads and delivering those to you for your follow up.  If your website is setup properly, there is no better sales person around.

2. No Competition – Wait a minute!  I’m not saying that you will have no competition on the internet just because you have a personal website.  To the contrary, you’ll have a lot of competition online, but you won’t have any competition on your website itself.  It makes me shiver when an agent tells me he just uses his company’s website.  My question to him then is, “So, let me ask you, how many agents are in your office?”  That question usually sparks an answer in double digits.  When I explain Coke and Pepsi do not share websites (nor do Apple and Dell, nor Ford and Chevrolet, nor…) that is usually when the light bulb goes off.  Getting traffic to a particular website is a tough battle, keeping the visitors on the site by providing great content is another major hurdle, but then you’ve got to compete with 48 of your office mates for the attention of those site visitors?  That is just too much competition.  Now, you would be crazy to have your name and contact information removed from your company site, but you’d be downright bonkers to send any potential prospect to your company site only to have the prospect call an agent who is better looking or who has more listings.  With WordPress and IDX available at little to no cost, there simply is no reason for any Realtor to be without a personal website anymore.

If after you finish reading this post, you have decided you need a personal website, but don’t have the time or knowledge to do it yourself; then please call me at 205-202-1723 or email me at tammy@stratussocialmedia.com.  I’d be honored to help you, and I promise I won’t break the bank to build you a site you can be proud of.

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About 2 months ago, I wrote a blog about a client named Vinnie who lives and works in Birmingham.  When I wrote about Vinnie back in January, Vinnie’s site was on page 3 of Google and page 2 of Yahoo. Today, I want to give you an update on Vinnie’s SEO progress because I’m particularly proud of what we have been able to accomplish.

Vinnie asked me to help him with search engine optimization of his website back in December, and I was more than happy to help him.  When we started our quest to own Google, Vinnie’s website was nowhere to be found on Google.  Google had not even indexed Vinnie’s site.  Well, we went to work, and when I say “we”, I mean Vinnie, Cindy (his assistant), and me.  After about 5 weeks, we had Vinnie’s site on page 3, and then things stalled.  Vinnie’s site sat on page 3 at number 21 for about 3 weeks with an occasional move up or down a few spots from day to day. 

Well, one day I got a call from Vinnie, and he sounded a little somber.  Something happened, and I’m not exactly sure what it was, although I have my suspicions.  Vinnie’s site moved from page 3 to page 10 literally overnight.  After a couple of days, Vinnie’s site moved from page 10 to page 14 to page 15, and there it sat for about 2 more weeks.  I worked frantically to get his site moved back up.  I gave Vinnie and Cindy homework to do to help move his site as well, but nothing seemed to move it at all. 

Then it happened!  Nope, “it” is not what you think “it” is.  “It” is the worst thing I think I could see happen for a client – Vinnie’s site disappeared!  DISAPPEARED!  Wow, I couldn’t believe my eyes.  There were restaurants that were ranking for Vinnie’s keywords “Birmingham Homes,” but Vinnie’s site was nowhere again.  Needless to say, Vinnie was not happy, and I was even more upset.  I didn’t give up, however.  I did my research, and Google had not banned Vinnie’s site.  So, I was hopeful that my strategy to get Vinnie moved back up to the ranks of those loved by Google would work.  I didn’t give up.  I put Vinnie and Cindy on hold with their homework I assigned them back in January, and I went to work to “fix” what I thought was wrong.

After about 3 weeks of working on Vinnie’s SEO, I got a call from Vinnie!  He called me to tell me that he just found his site on Google again.  Well, I was fired up when he told me this, and I had to ask where he was ranked.  I was expecting Vinnie to say he was on page 8 or 10, but he isn’t.  Vinnie’s site is now on the first page of Google for his keywords.  I’m not sure if Vinnie was more excited than I was, but we both had a celebratory telephone high-five.

As of right now, I’ve stopped doing anything else with Vinnie’s site to try to move him up the ranks with that particular keyword because I think I’ve done enough for Vinnie to get to number 1 on page 1 for that keyword.  I am now working on his other keywords.  We are still a work in progress with Vinnie’s quest to conquer Google, but I think Goliath may be getting weak kneed over Vinnie’s website.

If you would like some help with your SEO or you know of someone who needs some SEO assistance, please feel free to give me a call or send me an email.  I’ll be happy to help!

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I’ve written before about how Google is putting a great deal of emphasis on video in its search algorithm.  Because of this, video marketing should be an extremely important part of every Realtor’s marketing plan.  So, once you’ve gotten your video recorded and uploaded, there are a few things you should do to optimize your video for search engines.  Here’s the “what” and the “why”.
1.  Keywords – if you know what keywords you want to use to help your video be found in search then you want to be sure those words are in the video title and description.
2.  Description – Since we are on the subject of description… It is important enough to mention again. Add your keywords to your video description.  But also, don’t forget to add a link to your website at the beginning of your video description or in the first sentence of your description. 
3.  Promote your Video – It is important to embed your video on your website so others can view it there.  This helps your site a great deal with SEO.
4.  Don’t be Shy – Ask and ye shall receive!  You will get much more interaction if you just ask for it.  Remind everyone in the closing of your video (right after your call to action) to “like,” “share,” or forward the video to others and leave comments below.
Follow these 4 tips and you will start to see your videos moving up the search engine ranks.  If you have another tip to add to the above, then please do so below.

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