If you have turned on your computer (and I am pretty sure you have if you are reading this) or television today then you no doubt have heard that the iPad3 was released today.  Apple’s newest release of the tablet that started it all has some great new features and advances that may keep the other tablets scrambling for market share.  Some of the biggest new features are as follows:

1. Improved Display – iPad’s new display has four times more pixels than the iPad2.  This increase in pixels gives the iPad user an HD experience on a tablet device.  Granted this won’t help you sell more houses, but it sure makes for a much nicer user experience.

2. Advanced Optics – The new iPad’s advanced optics and the 5 megapixel camera allow you to take beautiful pictures or shoot 1080p HD videos.  Now that should certainly get you excited as you’ll be able to take better pictures of your listings as well as shoot your YouTube videos in glorious HD.  Now that is pretty cool!

3. 4G – Ok, we all want more, and we all want more faster.  The new iPad3 gives us that with 4G LTE networks.  Now uploading that new HD video you just shot while you are on the road to your 4 pm closing just got a lot faster and downloading the home inspection just emailed to you got faster as well.

4. Hotspot – What really excites me about the new iPad is the hotspot feature.  You can connect up to 5 devices to your iPad3 as long as your carrier can support it.

5. Be a Dictator – With the dictation feature, you talk, it types.  That sure will help to make typing those emails much quicker.

I’ve got to be honest with you here.  I’m an Apple virgin!  Yep, I own NO Apple products!  But, after seeing the new iPad in action today and reading some articles about it, I believe I’m going to lose my Apple virginity very soon.

What are your thoughts?  Should I?  I value your opinions, so please leave them below.


By now, we have all heard that Facebook Timeline will be mandatory for all fan pages effective March 30th, 2012.  One of the big changes in Timeline is the addition of a Cover Photo.  A cover photo is 852 pixels wide and 315 pixels high, and it is similar to your website banner image but on your Facebook Fan Page instead.  Facebook has imposed some restrictions as to what can and cannot be put into a cover photo, but these photos can be used to visually convey a great deal of information about your real estate business/brand.

First, here are things that Facebook will not allow:

1. Price or Purchase Information – for example, listing the sales price of a property for sale is not acceptable. “Call for Information” is also unacceptable.

2. Contact Information – web addresses, email, mailing address, or other information intended for your page’s “About” section.

3. References to Interfacing – such as “Like” or “Share” or any other Facebook site features.

4. Calls to Action – “Get it now!” or “Tell Your Friends!”

5. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

6. Cover photos must not incentivize people to upload your cover image to their personal timelines.

So, that is pretty much everything that Facebook won’t allow in your cover photo, so here are some tips to keep in mind while building your cover photo:

1. Start thinking of how you can translate your real estate business into visuals.  How can you incorporate your business philosophy into a photo?  Will you feature your photos of your listings?

2. Start thinking about how you can WOW your prospects instead of how you can use it to sell your services.

3. Start thinking of your cover photo as a billboard where you have to capture the attention of your prospects in a matter of seconds.

4. Make your cover photo unique by creating or investing in unique graphics from a professional designer.

5. Have several photos that you can interchange so that your Fan Page doesn’t get stale.

6. Have some sort of a watermark in each cover photo to keep your images from being “borrowed.”

Go ahead and start getting your photos together and be prepared when March 30 rolls around.  Personally, I’m waiting to roll out the new Timeline until I’m forced to do it by Facebook on the 30th, but I’m kind of excited to see some of the cover photos out there once we all are forced to use the new Pages.

If you already have your Fan Page cover photo on your page, then please reply below with a link to your Fan Page.  I would love to see what you’ve done so far.



Most Realtors I know don’t do a very good job keeping records of which marketing/advertising campaign is producing and which is not. Now I will say that measuring success in social media marketing is difficult for all businesses.  But it can be much more difficult for Realtors than other businesses because Realtors typically don’t have a golden egg to offer (such as mention this ad and get 10% off your next purchase) that typical retail or service businesses can offer.  Add to that the fact that the fruits of our online marketing labors may not be realized until many, many months after the seed was planted, and you completely begin to understand why many Realtors throw their hands up after a couple of months of social media marketing and call it quits due to it being unproductive.

Well, Facebook is trying to eliminate that frustration for all of us with their not quite so new “Insights” tab on your Facebook fan page.  This tab is only visible to page administrators, and it lists the page’s total number of likes, total number of people reached via those fans, and a graph to show whether those numbers are increasing or decreasing.  There is also a new metric that Facebook has introduced called “People Talking About This.”  This new metric measures the actual number of people talking about the page, liking the page, posting to the page’s wall, liking/sharing/commenting on a post, RSVP’ing to an event, or checking in at your place.

The main advantage of this information on a post level is that it gives us administrators an idea of what types of posts our fans want to see more of.  Giving our fans more of what they want to see will in turn increase the virality of our message.  This is huge for us marketers because we all know that word of mouth marketing is extremely important to the success of our businesses.

So, Facebook has given us yet again one more reason to be doing business on a fan page instead of on our personal profiles.  The insight that Insights is providing us is very unique in the social media marketing world because no other platform provides us with statistics like this that allows us to monitor our marketing efforts.  Start taking advantage of the information available on Insights today and start giving your fans more of what they want tomorrow.  Getting your message spread virally will help to make your phone ring.  It is up to you and your charm to make the magic happen from there.


I recently had the pleasure of speaking with Keller Williams Denver Central’s “Realtor Extraordinaire” Jennifer Pollock about her video marketing campaign.  I ran across Jennifer on YouTube about a month ago, and her videos instantly caught my attention.  Jennifer has multiple channels on YouTube with videos that introduce her viewers to things to do and businesses to visit in the Denver area.  There are a couple of reasons why I was so crazy about her videos, not the least of which is the joint marketing opportunities opened up by Jennifer’s featuring Denver area businesses in her videos.  Needless to say, I was very happy when I finally got to pick Jennifer’s brain on the phone after a couple of weeks of phone tag (Yes, she does return all of her calls).  Here’s a little of what Jennifer shared with me about her video marketing efforts.

Jennifer has been in the real estate industry for 10 years and has been doing video marketing for the last three years.  Jennifer started her video marketing efforts with her Jackson Art channel on YouTube where she first started featuring local artists, musicians, and venues in the Denver area.  She then created her Mayfair Denver channel where she started featuring businesses and things to do in and around the Mayfair neighborhood of Denver.  Her idea was to create a channel where those who were interested in the neighborhood would turn to learn more about it.  Of course, since Jennifer stars in all of those videos and gives a great call to action at the end of each video, the viewers who watch the videos remember to call Jennifer when the need to buy or sale real estate arises.  After having some success with her neighborhood specific videos that feature all of the great things to do in and around the Mayfair area, Jennifer had the idea to do the same thing for the city of Denver for those who may be relocating to the area and for Denverites who were looking for something new and fun to do.  That is when Jennifer came up with the name “Denvering,” and she bought the domain www. as another platform to feature her videos.  Jennifer said she has gotten very positive feedback from the owners of the businesses she has featured as they are always more than happy to have someone promote their business for them. 

Jennifer said that her video marketing efforts have paid big dividends for her.  Whether it is a testimonial from a happy client, a partner video to discuss changes in mortgage guideline changes with her preferred mortgage originator, or a video featuring a local business or museum, Jennifer believes her videos make her clients feel like they know her before they even meet her.  We all know that people want to do business with people they know, and Jennifer’s business success over the past three years has certainly reflected that.  Jennifer considers video to be an integral part of her overall marketing plan, and she feels her success wouldn’t be the same without video. 

Check out Jennifer’s videos yourself by clicking here and be sure you subscribe to her channel to catch the latest hotspot in Denver or hot topic in real estate.  Also, if you have a client who is moving to or from the Denver area and needs a great Realtor then please give Jennifer a call with that referral at (720)495-9404.  I’m certain she’ll be happy to work out a referral agreement with you.

Also, if you need some help with your own video marketing efforts, please feel free to call at 205-202-1723 or email me at andy {at} stratussocialmedia . com.  You can also check out some video marketing tips on my blog by clicking here.  If you would like to be featured in my next newsletter, please email me at the address above.

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