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The bounce rate for your website is the percentage of visitors who leave your website after looking at just one page or only stay on the site for a few seconds.  Basically, it is the number of people who decide immediately that your website is not the site they thought it would be.

There are many ways to improve your bounce rate both on page and off page.  We are going to talk about both in this 2 part blog.  Today we are going to tackle your off page bounce factors.

1.  Examine Where Your Traffic is Coming From - Go to Google Analytics and look to see what keywords are generating visitors to your site.  If you find some that are unrelated to real estate, then get rid of them.  For example, one of my top keywords for my blog is Moby Dick because I wrote a blog post that mentioned Moby Dick and Google picked up that word and was referring visitors to my site who were looking for information on Moby Dick.  Well, since my website is not about Moby, then people were bouncing off to the next site to find the information.  Sure, I loved the traffic, but I’d rather have quality traffic than I would uninterested traffic.

2.  Try to Add Your SEO Backlinks to Real Estate Related Websites – I know this is not always going to happen, because you should backlink your site every time you add a comment on someone’s blog and you are not always going to read real estate blogs.  By backlinking on related sites, you are ensuring that others who come to your site from the back link are looking for information related to that backlinked site.

Make these simple corrections to your backlinking strategy and your keywords today.  It will only take you a few minutes.  Tomorrow, we will talk about “on page” corrections to lower your bounce rate.  See you then!

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All Realtors know email marketing can help you stay in touch with your past clients and prospects.  I am always amazed at the number of agents who don’t use email marketing at all, and to them I have to ask “Why not?”  If you don’t use email marketing then, at the very least, you are missing the opportunity to VERY inexpensively market to your biggest fans (your past clients) and remind them you are the expert in your field.  Ok… I’m stepping off my soapbox and getting back on track.  I’m also amazed at the number of Realtors who are using email marketing, but are not using it to its fullest potential.  If you are using email marketing then here are some tips to help you beef up your campaign. 

1. Split Tests – Split test your broadcast messages and your opt-in forms.  As you know your opt-in forms are the source for new prospects.  Testing those forms will help to save you money on advertising costs or will help increase the number of leads you get from your website.  Split testing your messages allows you to spot trends that will help you to increase your opens (and sales).

2. Make Targeted Lists – Don’t send out blanket messages to all of your subscribers thinking all of them are interested in the same message.  Break your subcribers down into groups, such as 1st time homebuyer propects, past clients, move down prospects, etc.  Tailor your messages specifically for each of those groups.

3. Plant Your Garden – Don’t try to sell a listing in every email you send.  Instead educate your readers with market trend charts, a guest article from your mortgage partner, etc.  If you plant the seeds of knowledge in your prospects’ minds you will reap the rewards of more sales in the future.

4. Don’t Be Afraid to Break Up – If someone has been months without opening a single message you have sent… Dump him!  Every available space for an email address in your email management program is costing you money and is precious real estate.  Fill that deadbeat’s spot with someone who cares about your message.

Try these 4 things to see if you get more sales and leads from your email marketing campaign.  If you have any other ideas that are working well for you then please leave those below so we can all share in your successes.

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Pinterest is perhaps the hottest new social media platform to hit the internet in the past 24 months. In case you haven’t seen it or been exposed to it yet, Pinterest is an image sharing social site, where users can pin images, videos, or even websites on their “boards” for their followers and the world to see. Reportedly, 70% of Pinterest users are females under the age of 45. I believe this is a very important demographic for Realtors to target as many are decision makers (if not then they are definitely influencers) within their household. I have heard many Realtors ask the question, ” How can I use Pinterest to sell more real estate?” Well, I have a few ideas that I’d like to share with you today.

1. Ask your buyers to go online and pin their dream home inside and out. This would be a great way to set expectations before you actually go out and look at homes. If your clients are looking for that nice new kitchen and there is no such thing in their price range then it may be a good idea to let them know upfront by pinning some actual kitchen pictures of listings in their price range.

2. Feature your customers by pinning them. No, not WWE style! People love to see themselves, and buyers love to see themselves in front (or inside) of their new house. If you create a board on Pinterest for them they will share it with their friends and family as well. Each time they share it, they are passing your name and face around to others and sharing your brand.

3. Have your sellers present their own listings on Pinterest. Perhaps they can show their before and after photos of their master bath renovation that was completed a couple of years ago. Allowing sellers to do this makes them feel they are adding some value, after all no one knows the house better than they do. A word of caution, though… Ask them if they want to prepare this board. Do not tell them to do it. You never want this to come up in a discussion later about how they “did your job for you” by taking 30 minutes to make a board in Pinterest for their home.

4. Of course, the obvious idea is to just post your listings with links to each property’s individual listing website. You could let each property have its own board or you can put every listing on one board by featuring the exterior of the properties. Idea within an idea – why not give each property its own board and use that board to feature pictures of local eateries, nearby theaters, yogurt shops, parks, and other entertaining things to do along with the distance from each location you post. This would be extremely powerful for out of towners or that chic downtown loft or condo.

I know what you are thinking… “Come on! Another social network to learn and use?” Well, these media are here to stay. I believe that the agents who do not learn them and use them will begin to lose business to those agents who do. If you want to learn more about these platforms or if you just need some help managing it all, then feel free to call or email me. I am happy to help you anytime.

If you are using Pinterest already, please leave a comment and let me know how you like it. If you are not, then please share why you aren’t using it yet. I look forward to reading your comments.

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YouTube has recently rolled out their new look, have you seen it yet? YouTube is moving in the direction of becoming a more social network, and this new look is proof of that.  Some users don’t like the new look, but personally I do.  The tweaks I’m going to tell you about are the main reasons why I really like the new YouTube.

Tweak #1 – Add Your URL’s in the Description Area.  In the past you had to be a partner to put your URL links to the right of the video, but not anymore.  With the new changes, you can add as many links as you like and your social media links as well.  This is a big move in the social network direction and a little more SEO juice to boot.

Tweak #2 – Ads from Showing Your Videos.  You can keep others’ ads from showing on your featured video player by checking the box that says, “Prevent ads from showing my videos on this page.”  To do this, click on the edit button above the video.  This is the most important because of Tweak #3.

Tweak #3 – Add Overlays to Your Videos. Overlays are a little known feature that allow you to feature your listing or yourself on a banner at the bottom of your video.  Remember you’ve got to stop the ads first (Tweak #2).

Tweak #4 – Pin Your Subscribers to Prioritize Your Home Page.  By doing this, you can spy on your competitors to see if their strategies and habits are working. You can see when they post, how often they post, and what they are posting.  See what they are doing that is successful and copy them.

Now that you know about these 4 Tweaks, go on YouTube and “pimp” your profile.  After you make the above tweaks, please come back here and share your success stories with us.  I love to hear about other successes.

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