Twitter is perhaps the most misunderstood social media marketing platform on the internet. One of the reasons I keep writing about Twitter is that most Realtors are still wondering why they should use it and how they can get business from it. Well, the truth is you don’t have to use it. If you are not targeting 1st time homebuyers, or Charlie Sheen, then there really is no reason to use it (right now). Twitter’s demographics tell me that most of their users fall into the 1st timers and 2nd timers categories. If that is your target market (and 1st timers are a great target market right now), then today’s post is for you. 

I keep hearing rumors that Valentine’s Day is fast approaching. In the spirit of the holiday created by Hallmark (of course, I’m kidding!) here are 4 ways to fall in love with Twitter:

1. Follow carefully – If you can’t stand someone you are folowing, then unfollow them (as long as it is not me). If you don’t like the people you are interacting with, then you won’t use Twitter. So dump them!

2. Don’t be all business – Tweet something funny your child said, tweet about a great meal you had at a new restaurant. Ask for a movie recommendation. In other words, show your followers you are human.

3. Follow agents in other cities – It is cool to spy on competitors, but it is cooler to follow some real estate marketing geniuses in other cities. Pay attention to what they tweet, when they tweet, etc. Copy their patterns, but not their material.

4. Stick with it – Don’t quit Twitter after a month or two because you don’t have thousands of followers, retweets, and DM’s. Chances are you didn’t develop all of the friendships you have today overnight, but you did it over time. Online relationships take more time to develop than face to face relationships, so don’t give up!

Twitter’s open ended platform can present many challenges for beginners because it is so misunderstood, but if you follow these tips above you’ll get more enjoyment (and leads) from it.


I recently wrote a blog post about how Realtors can find blog topics.  Click here to read it.  In this blog, I suggested that agents pay attention to the parts of the transaction that buyers and seller struggle with, listen to the questions the public is asking them, and think about what their buyers and sellers want to know and use those ideas as topics for blogs.  I thought it was pretty funny to write a blog post about what to write in a blog post, but the post got a lot of traffic and generated a fair amount of buzz with the agents who I talked to that week.  So, today, I’m going to copy my idea from a couple of weeks ago with a little twist.  Today I’m writing a blog about what to tweet on Twitter.  Here are some ideas, so bookmark this page and refer back to it when you run out of ideas for tweets.

1. Blog Posts – Tweet the title to your most recent blog and a link to the post.  If you use a feed service like HootSuite or have a plugin for your WordPress site, you can set this up once and you will tweet automatically every time you post a blog.  It doesn’t get any easier than that!

2. @Replies – By responding to others’ posts and conversations, you are showing them that you care about what they are tweeting.  This is the ideal way to begin interaction with others.  Simply enter the @ sign and their twitter handle and type your message.

3. Ask Questions – You’ll be amazed at the responses you’ll get if you just ask a simple question.

4. Tweet Photos – You know what they say… “A picture is worth a hundred forty characters.”  Tweet a pic of your happy sellers or buyers from your closing yesterday, a picture of your most recent listing, etc.

5. Accomplishments – Tweet about your most recent closing, your new listing, your salesperson of the month award or any other personal achievement.  Do it in a way where you don’t come across as bragging for optimum results.

6. Industry News – Tweet a positive real estate headline for the day.  This news is easily found by setting up a Google Alert for national or local real estate news.  Those news articles will be emailed to you daily.  Pick the headline you like (the most positive headline) and tweet it.

We often make Twitter more difficult than it really has to be by drawing a blank regarding what we should tweet.  The main thing to remember with Twitter is that it is important to be active and social.  You must interact with others when they DM or @reply you in order to be successful with this platform. 

If you have another awesome tweet idea for real estate agents, then DM me @stratusmgmt.  I look forward to reading what you have to say and interacting with you in Twitterland.


Yesterday, I wrote about Google’s new privacy policy and how Big Brother, I mean Google, will be watching how you use their services and will start customizing your search results based on how you use their other services.  I also recommended that if you use any Google services for business purposes that you open new accounts with those services specifically for your business.  Well, this raised some eyebrows and ruffled some feathers of some Realtors.  Some were unhappy with the intrusive nature of Google’s new methods and others were just unhappy with the fact that they will need another set of passwords for the Google services they use.  Unfortunately, I can’t help you with Google’s intrusive new policy other than to recommend you start using Yahoo! or Bing, but I can help you with the password problem.

Today, I’m going to share with you my trick for creating multiple easy to remember but tough to crack passwords for your web surfing pleasure.  Ready?

Ok, so let’s say you need a new password for Yahoo!.  The first thing you need to do is choose two special characters listed above the numbers on the number keys of your keyboard.  These same two characters are going to be the start of EVERY single password you create from now on.  Now you are going to choose two more special characters to put at the end of your password. These characters will also be used at the end of EVERY single password you create.  For our Yahoo! password maybe I choose the special characters above the “1″ the “0″ the “2″ and the “7″ since that is my birthday.  So to start my password I’ve chosen “!” “)” and to end my password, I’ve chosen “@” and “&.”  From here I am simply going to put the name of the website between those two sets of symbols so my Yahoo! password looks like this, “!)Yahoo!@&”  According to, a desktop pc would take about 231 years to hack my password!  Now, this password is pretty secure; however, we are going to step it up a notch.  We are going to change some of the letters in the password to symbols or numbers, and we are going to do this consistently with every site we use.  For example, I may choose to change all of my a’s to @’s, all of my o’s to 0′s, all of my l’s to 1′s, and so on.  The trick here is consistency!  So, we’ll do this for our Yahoo! password, and now it looks like this !)Y@h00!@&.  According to, it will take someone about 928 years to hack that my new Yahoo! password.  Personally, I like the thought that it will take someone 928 years to get into my account, and part of me hopes that they will sit at their monitor waiting until they get it hacked.  But I really like the idea that this is a very secure password, and I can remember what my password is because it is in the same format as all of my other passwords, even though it is very different than my other passwords.

I hope this process helps you with your passwords.  If you have any other super cool password generation tips, then please leave them in the comment section below.  If you know of anyone who you think can benefit from the information in this blog, then please forward or share this post with them.  Also, please note that NO password was harmed in the writing of this blog post!


Below is our video showing you how to do all of your social media marketing in less than 5 minutes per day using our Silver Package content provided to you daily via email. Click the link below to see how Stratus Social Media can help you with your social media marketing campaign and free your time up so you can concentrate your marketing efforts in other areas. Your Social Media Marketing Campaign in Less 5 Minutes Per Day

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