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Where are you in your social media efforts? Are you getting all the traffic you want on your social media platforms? Perhaps it is time for a checkup. It's time to examine all of your social media marketing activities and determine if you are on the right track.  So where should you begin? Here are a few points to consider:

1. Return on Investment. Companies need to assess their social media efforts, especially when it comes to ROI, brand awareness and competitive analysis.  In order to be effective, it is necessary to go beyond the acting of posting and measure who, what, when, where, and how. This is something you should check twice a year to make sure you are achieving your goals. 

2. Sharing your ideas. What times are your clients more likely to be on social networking sites? This is the time that you need to be sharing your content and ideas.  Having a great message means nothing if you have no one to see or hear what you have to say.

3. Know your limits. How many social media networking sites are you posting on? It doesn’t make sense to be using every platform.  If you are getting more results using only 3 platforms you need to scale back and focus on those sites.

4. Know your competition. What are other Realtors doing now to maximize their presence on social media platforms? Does it seem to be working for them? Does it make sense to incorporate these ideas into your own marketing campaign? 

5. Strategies.  Collecting information is useful for your marketing efforts when you see how to make strategic changes to your social media marketing plans for the rest of the year.  Integrate these modifications into your calendar and overall business and marketing plans.  Make sure that your social media activity is integrated throughout your business. Lastly, make sure you have a list of hot spots that you can closely monitor so you can ensure that your social media efforts stay on track.

In order for your social media strategies to be effective, you must constantly measure your progress, monitor your competitors and track any new technological developments.  Once you have done your check up and determined marketing, tactics, and modified your plan to achieve your goals for your business you can then adjust them appropriately and use social media to increase your profits

If you have any other suggestions to add to this list, please include them on comments section below.  Happy marketing!

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