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I recently had the pleasure of speaking with Keller Williams Denver Central’s “Realtor Extraordinaire” Jennifer Pollock about her video marketing campaign.  I ran across Jennifer on YouTube about a month ago, and her videos instantly caught my attention.  Jennifer has multiple channels on YouTube with videos that introduce her viewers to things to do and businesses to visit in the Denver area.  There are a couple of reasons why I was so crazy about her videos, not the least of which is the joint marketing opportunities opened up by Jennifer’s featuring Denver area businesses in her videos.  Needless to say, I was very happy when I finally got to pick Jennifer’s brain on the phone after a couple of weeks of phone tag (Yes, she does return all of her calls).  Here’s a little of what Jennifer shared with me about her video marketing efforts.

Jennifer has been in the real estate industry for 10 years and has been doing video marketing for the last three years.  Jennifer started her video marketing efforts with her Jackson Art channel on YouTube where she first started featuring local artists, musicians, and venues in the Denver area.  She then created her Mayfair Denver channel where she started featuring businesses and things to do in and around the Mayfair neighborhood of Denver.  Her idea was to create a channel where those who were interested in the neighborhood would turn to learn more about it.  Of course, since Jennifer stars in all of those videos and gives a great call to action at the end of each video, the viewers who watch the videos remember to call Jennifer when the need to buy or sale real estate arises.  After having some success with her neighborhood specific videos that feature all of the great things to do in and around the Mayfair area, Jennifer had the idea to do the same thing for the city of Denver for those who may be relocating to the area and for Denverites who were looking for something new and fun to do.  That is when Jennifer came up with the name “Denvering,” and she bought the domain www. denvering.com as another platform to feature her videos.  Jennifer said she has gotten very positive feedback from the owners of the businesses she has featured as they are always more than happy to have someone promote their business for them. 

Jennifer said that her video marketing efforts have paid big dividends for her.  Whether it is a testimonial from a happy client, a partner video to discuss changes in mortgage guideline changes with her preferred mortgage originator, or a video featuring a local business or museum, Jennifer believes her videos make her clients feel like they know her before they even meet her.  We all know that people want to do business with people they know, and Jennifer’s business success over the past three years has certainly reflected that.  Jennifer considers video to be an integral part of her overall marketing plan, and she feels her success wouldn’t be the same without video. 

Check out Jennifer’s videos yourself by clicking here and be sure you subscribe to her channel to catch the latest hotspot in Denver or hot topic in real estate.  Also, if you have a client who is moving to or from the Denver area and needs a great Realtor then please give Jennifer a call with that referral at (720)495-9404.  I’m certain she’ll be happy to work out a referral agreement with you.

Also, if you need some help with your own video marketing efforts, please feel free to call at 205-202-1723 or email me at andy {at} stratussocialmedia . com.  You can also check out some video marketing tips on my blog by clicking here.  If you would like to be featured in my next newsletter, please email me at the address above.

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