Every once in a while it is a good idea to mix up your normal marketing routine to experiment with some different methods with the hope of finding another winning technique. So, do you want to mix things up a little bit? If so, then consider using Instagram. Instagram is the hottest thing around right now. Instagram is an online photo sharing service that allows users to apply digital filters to their pictures and share them on a variety of social networking sites, like Facebook and Twitter.
As a former Realtor, I understand the value of professional photos being taken for that new listing I just acquired. But today with so many different medias to advertise in, why not mix it up a little. Use your professional photographer to take photos of your new listing and upload those into MLS and your personal website. Then, consider taking an Instagram photo of some really cool feature(s) in the house and sharing them on Facebook and Twitter. Here are a few simple filters that are available to help make your image stand out.
1. Normal. If you want to make no changes at all and are concerned about authenticity of your image you can use this setting. You can then post your image with the hashtag of #nofilter.
2. 1977. Use this filter if you are selling an older home and you want it to look like it was taken in the 1970s. It is a retro filter with a crisp, Polaroid-esque white border. This image will look like the old Polaroid images that you would take and then shook it to wait for it to develop. With its washed out colors, these images resemble snapshots that have been faded by the sun.
3. Inkwell. This filter uses the classic black and white filter. You might use this filter if the shot you took of the home had poor lighting. The high contrast of the photo adds elegance and emphasizes strong lines. Light and shadow are prominent in your image.
4. Nashville. This filter renders crisp clean images. It gives your image a warm feeling. It also includes a slightly pink tint to help you achieve this effect. The top border is a replica of an old-school film strip. Maybe this filter would appeal to a movie-going audience.
5. Amaro. This filter as more light to your image, but it focuses most of the attention on the center of the image. Use this filter when you want to give your photo an aged appearance. The darker your photo is, the more you will notice this effect.
6. Toaster. Most people love to use a sepia filter. Houses that have natural wood siding really stand out with this filter’s gold and brown tones. Sepia gives your images a warm and comfortable feeling. You might want to use this filter if your photo was taken on an overcast kind of day to add a little sun to the photo.
There are so many other filters available for Instagram. Using the above filters add to your marketing possibilities for your listings. Add a little flavor to some of your photos. People are more likely to invest in something if they can relate to it. So, why not try to remind them of something they saw in a movie or even something in their childhood.