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We all know that Facebook is amazing. Everyone is beginning to become members of Facebook.  We also know why Facebook is an important tool for all businesses, especially Realtors. Did you know that Facebook actually frowns upon conducting business on your personal profile page?

This is why so many businesses and so many Realtors have set up Facebook Fan Pages.  Facebook Fan Pages are the preferred manner for businesses to communicate with others on Facebook. Fan Pages have several benefits for businesses over a personal profile page, including SEO, communication, community building, unlimited fans and insights.  

 

Fan Pages give your business some additional help in the search engine optimization department by publishing backlinks to your website as well as simply having a fan page with your name in the title.  

 

Fan Pages allow you a variety of options when communicating with your fan base. You can send an update that appears as a notification on home pages, and you can send your message only to certain age, genders and locations. 

 

Fan Pages are an awesome platform for loyal followers to come together for your service by using the wall feature. Your followers can submit testimonials, create and upload video, have discussions with each other, post photos, etc. While doing this they are building the growth of your online community.  

 

While Facebook users are limited to 5,000 friends on their personal profile pages, they are allowed unlimited fans on fan pages. 

 

Fan Pages also have a lot of useful analytics tools accessible by page users. Users can view key demographics like age, sex, and location while also tracking the number of interactions your page has with fans. 

 

If you don't already have a Facebook Fan Page or maybe you have one that you've abandoned some time ago, now is the time to turn your focus back to your fan page and let it begin generating business for you. 

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