Do you recognize the photo in this blog? We are beginning to see it everywhere. When I see that code it makes me want to go to my local grocery store and get their scanner so I can see what is embedded in the code. However, this is not necessary. One can actually access this information from your smartphone. You know, the phone you carry around that can do everything but make a call when you need it to!  That’s right.  All you have to do is download the application QR code reader onto your smartphone and you can have a scanner right at your fingertips.  All your potential client needs to do is point their cell phone camera toward the code and scan it. The software interprets the code, and the cell phone will either display the text or ask for permission to launch a browser to display the specified web page. Go ahead and try it now using your phone to decode the image in this blog.

How simple was that? So, what is a QR code? QR stands for quick response. These codes capture information without the need to enter anything on your keyboard and it contains a unique code to identify your business or whatever information you want known. These codes can provide contact information on your business card. QR codes are basically like barcodes that you find on products that you buy when you go into a supermarket or on price tags on clothes at the department store. These QR codes invite passers-by to pull out their mobile phones and uncover the encoded information. 


Why would this be beneficial for a Realtor? Well, when a potential customer scans over the QR code they will uncover the encoded information about the house or property that they might be interested in. It will show them a small portion of the property information, as well as the contact information they will need in order to contact you so you can show them the property. 


The QR code links the physical world with the virtual by providing on-the-spot access to online resources for objects and locations. The best thing about the QR code is that this is a FREE service. You can find a QR generator online and input your information for free.  You will simply enter the data you want to be translated and the generator will produce the code, which is then displayed electronically or in printed format.  It is then ready for you to put on your business card or flyers.  All of the information your client will need and they will be ready to pick up the phone and call you! You can also put this on your list of marketing tools. This is sure to impress your sellers!

Go ahead and check it out for yourself and let me know what you think!

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