Webinars, or virtual seminars, have been popping up everywhere. They are live events (sometimes previously recorded) with a main speaker, in which attendees can view slides of the presentation on their computer desktops and the speaker's voice is delivered through the phone or computer speakers. This type of information medium, derived from online college classes, has allowed experts to share knowledge in an informal way to many clients at once.
The advantages to you and your audience are many, such as:
- Convenience: Your prospects don’t have to get into a car and go somewhere (nor do you). They can participate right from the comfort of their home or office, which means they are more likely to attend.
- Control: Attendees will have less fear of being “overpowered” by a sales pitch because they are not physically present and can click off at any time.
- Interaction: Most webinar systems give the speaker the ability to interact directly with attendees using real-time polls and a chat box for questions and comments.
- Feedback: Some webinar solutions allow you to automatically launch a survey immediately after the seminar ends. This is a great tool to receive candid feedback to gauge how well you did, how you could make it better, and expression of interest (including buying signals).
- Cost: If you choose wisely, you can put on a webinar for a fraction of the cost of a traditional seminar.
- Content: If your webinar system allows you to record your sessions, then you have an ongoing source of updated multimedia information for your Web site or blog.
In short, webinars are a great, cost-efficient way to generate business through information. There are hundreds of websites that offer webinar scripts and recording services for little to nothing. So, check out how you can use this tool to enhance your business, your blog, and your website.