I recently came across an article about a man who had a very clever business idea, well not at first. He was a do-it-yourself project guy. He was always trying to make things, instead of buying them and because of this he was able own his own business and be successful. Does the name Ralph Bruno mean anything to you? Well, me neither, but in this article says that he was the creator of the Green Bay Packers Cheesehead. He got the idea for this cheese hat everyone now wears on their head at a Packer’s game from reupholstering his mother’s couch. He created a company called Foamation. The company success was not immediate and that cheese hat was originally not as popular as it is now.
Why is this important? Well, this idea didn’t really take off until nearly 25 years later. The reason why this article caught my attention is because he never gave up on his idea because he believed in it. This product was very unique and wasn’t something that even existed in the marketplace. When you have a unique product you will get a lot of different reactions. So when you have an idea, you have to stick with it! Make sure you give your business every attempt before you call it quits. Endurance will be very important during this time. You have to have a Plan A, B, and C.
As a Realtor, what does this mean for you? Well, buyers and sellers are going to buy and sell when they want to. So many Realtors give up on marketing to prospects way too early in the game. Your clients will buy on their own terms and in their own time. More and more people are beginning to take their time buying anything! The key to a good marketer is to follow up with them and build trust with them.
When you first became a Realtor, you may have learned that you can talk to 20 people before you find the one prospect who knows who you are, what you have to offer them, and whether or not you are the right fit for them. When this happens you often get discouraged and move on. You decide to stop following up with those people. However, with the right system and determination, you can make yourself stand out from the crowd. Your system should be about building trust, not just selling. This is where social media comes in. These networks allow you to build relationships and trust with your clients. Instead of asking them for business, you should send them educational links, videos, or any information that will be helpful to them. While you are building trust, even though they may not be able to buy, they may have a friend who might be looking and you will be the first person they refer. Then once they are ready, they will know exactly who they can depend on!
Looking back at the article we see that with determination and discipline, the Cheeseheads have become as synonymous with Wisconsin as the Golden Gate Bridge is to San Francisco. Today because of Ralph Bruno's persistence, Cheeseheads can be found in sporting goods stores across the country. To steal a portion of the quote from W.C. Fields, "If at first you don’t succeed, try, try again."