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I heard an interesting news story recently about a college student here in the US who decided to Google himself one day. What he found when the search engine displayed the results took his breath away. He discovered he was wanted for murder!!! It seems there was a suspected murderer on the loose somewhere in his state by the same name as his. A local news station pulled a photo from the college student’s Facebook page and posted the college students photo on their website with the article stating he was wanted for murder. Needless to say, he was able to get the issue resolved, and I’m sure the television station who incorrectly posted his photo is probably now paying for him to get a double major, an MBA, a doctorate degree, and they are holding a job open for the young man when he gets out of college.

“So, what does this have to do with real estate?” you are asking. Everything! As a professional in the real estate industry, your reputation is crucial to your success. In the good old days, one person could swindle another and get away with it his entire career. Today, technology enables your reputation to precede you no matter what.

I know everyone reading this post treats people fairly, and we all have hundreds, if not thousands, of satisfied customers who love us and refer us to others. But with that being said, no matter how hard we try, we cannot make everyone happy all of the time, and that unhappy client can often do a great deal of damage to your reputation online.

So, I recommend you go to Google after reading this post, and search your name and your city. Check out the results – I’ll talk about some things that you can do if there is some not so great reviews of you online in tomorrow’s post.

After you’ve done this, I highly recommend you set up a Google Alerts in your name. Google Alerts will notify you anytime Google finds something online that you’ve asked it to search for. If you enter your name in Google Alerts it will send you an email every time your name comes up on the internet. This is an awesome tool that all professionals should be using.

Go to Google and search the term Google Alerts, and set yours up today. In the meantime, Happy Selling!

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